Average measures scoring, not winning. Two players can both average 60 and have completely different results, because the average says nothing about doubles.
A player who scores well and misses six darts at a double still records those darts in the denominator, so heavy double-missing drags the average down — but not nearly as much as it drags down the scoreline. This is why checkout percentage is tracked separately, and why the first-nine average exists as a purer measure of scoring power.
The practical version: if your average is fine and you are losing legs, the problem is your finishing, not your scoring.